June 2010
1 post
12 tags
Liberty Club | The Upside of a Downturn: Building...
With advertising budgets dwindling and businesses feeling the impact of the economic downturn, it’s easy to feel discouraged. Over the past few years, one thing has become abundantly clear: the economy will never return to what it once was. So how can business people begin preparing for the dawning of a new economy?
It starts with getting back to the basics, finding business faults and...
February 2010
1 post
19 tags
Boston's Microsoft BizSpark Meetup | Marketing...
One of my favorite things about Boston is the thriving start-up community—even in rough times. I enjoyed being the featured speaker at the Boston BizSpark Meetup, organized by Marsh Sutherland of Social Grow on February 9, 2010. I spoke to a group of about 50 professionals involved with start-ups on how to market start-ups. The presentation is below:
Out-Think | Marketing Start-ups, From...
January 2010
1 post
18 tags
Consumer Electronics Show 2010: CES10
On January 6, 2010, I made my second speaking appearance speaking at the Consumer Electronics Show (CES) in Las Vegas. I spoke about how to determine the Return on Investment (ROI) for Social Media specifically in the marketing and advertising spaces. As detailed in the presentation, widely it involves strategic incorporation of metrics from the beginning of initiative design and a willingness...
October 2009
2 posts
15 tags
CEA Industry Forum | Social Media and Business:...
Back on October 20, I was out in Phoenix, AZ to speak on a panel at the Consumer Electronics Association Industry Forum as the advertising agency voice on a panel entitled Social Media and Business: Where’s the Money? The panel, moderated by Jesse Thomas and with Kelley Feller, was recorded by the CEA and is available here or with the player below.
Lots of talk about social media strategy,...
15 tags
Out-Think | Microsoft Incubation Week | Windows 7
On October 7, I had the pleasure of speaking at Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center. I gave a presentation entitled “Out-Think | Marketing Start-ups, From The Ground Up,” which reviews the basics of branding both B2B and B2C start-ups.
Out-Think is my philosophy that smart and sound strategy and positioning (out-thinking) is the key to...
September 2009
1 post
11 tags
Microsoft BizSpark Incubation Week | Windows 7
This past April, I had the pleasure of speaking at Microsoft’s 2nd CRM Incubation Week, where an elite group of startups had the opportunity to leverage Microsoft’s resources to build next generation business solutions on the Microsoft Dynamics CRM Platform.
Now, on October 7th, I’ll be returning to Microsoft to speak to a new group of startups who will be building...
August 2009
1 post
9 tags
Consumer Electronics Association Industry Forum
After a summer of very intensive and all-consuming work with Oxford Communications in Lambertville, NJ, I’m looking forward to returning to speaking more often this fall upon my return to Boston.
I’ll be speaking out in Phoenix, AZ on October 20th at the 2009 Consumer Electronics Association Industry Forum as the agency voice on a panel entitled Social Media and Business:...
April 2009
3 posts
12 tags
Microsoft CRM Incubation Week | Microsoft Dynamics
On April 23, I had the pleasure of speaking to lots of promising start-ups at Microsoft’s CRM Incubation Week, where leading start-ups had the chance to tap into Microsoft’s resources to build next generation business solutions on Microsoft Dynamics CRM Platform. There were certainly some interesting projects being developed when I popped in for my session!
I joined the teams to...
12 tags
WIND/North: Online Personal Brands
On April 8, 2009, I was had a wonderful time speaking at WIND/North to an audience of about 70 people eager to jump-start their personal brands as they transition to new career paths.
The organizer, Fred Nothnagel, had enjoyed seeing “How We All Became Elvis” so much that he asked me to speak from that deck, shown below or on my SlideShare.net profile.
How We All Became Elvis: A...
7 tags
Mobile Marketing Roundtable Reflections
I had a wonderful time hosting the Mobile Marketing Roundtable on behalf of Pongr yesterday. We had a great group of attendees around the table to participate in the conversation. Thank you to those of you who attended for a great time and really interesting conversation!
If you are interested in being invited to a future Mobile Marketing Roundtable, please feel free to be in touch at MMR [at]...
March 2009
2 posts
7 tags
Return on Brand Investment | Social Media Jungle:...
At the glamorous New World Stages in New York City, a wonderful event took place with start-up junkies, marketers, brand managers, enthusiasts and online personalities alike. Social Media Jungle: NYC was a huge success! I had a wonderful time speaking to the audience about the power of measuring social media efforts based on several potential models of ROI, including return on brand...
8 tags
Mobile Marketing Roundtable
I’m really looking forward to hosting the Mobile Marketing Roundtable on March 31st. I’m currently in the process of composing the presentation, entitled Mobile Marketing Mystery, which I will give to kick off the event. My hope is that, with the help of some top notch people, whom I consider stakeholders in the future of mobile marketing, we are able to solve the mobile marketing...
February 2009
2 posts
1 tag
Association of Career Professionals: How We All...
On the evening of February 26, 2009, I was asked by my good friend Ken Mattsson to speak to the Boston Association of Career Professionals about online personal branding. Below is the deck I presented. It was geared towards social networking newbies, but has valuable lessons and reminders for all of us who live any part of our lives online.
How We All Became Elvis: A Note On Online Personal...
9 tags
Topics on Fire: Social Media and Relationships
As social media becomes increasingly mainstream, everyone is asking how it’s currently affecting and going to impact relationships both online and offline. I was asked to talk about just that subject along with fellow panelists, Christine Major, Thomas Edwards and Diane Darling during my second appearance on Leslie Poston’s wonderful podcast, Topics on Fire. It was a lively...
January 2009
2 posts
4 tags
Recap: Social Media Breakfast 2
On Friday, January 16, a group of wonderfully interesting and passionate social media folk gathered at Basis: New American Cuisine in Phoenix, AZ.
Ben Grossman (Chief Strategist at BiGMarK, Inc.) and Elizabeth Hannan (Website Marketing & Social Media Manager of Pragmatic Marketing) moderated a lively discussion with the 20+ attendees on a wide range of issues pursuant to the theme, Social...
4 tags
Social Media Breakfast Phoenix 2
Social Media Breakfast Phoenix 2 (#SMBP2) will be held from 8:30am -10:30am, at Basis: New American Cuisine in Phoenix, AZ. Boston-based marketer and Boston SMB regular, Ben Grossman will be organizing and hosting the event during a visit to his hometown. Sponsor Herman, Goldstein, and Forsyth P.C., will be providing complimentary coffee and bagels. Register on Eventbrite, as tickets are...
December 2008
1 post
Consumer Electronics Show: Social Media Jungle
On January 7th, I am looking forward to being in Las Vegas at the Consumer Electronics Show to speak at “Social Media Jungle.” Jeff Pulver is the kind event organizer and I will be giving an updated presentation about Return on Social Media Investment (ROSMI).
The following is the event description and schedule:
The Social Media Jungle at the 2009 International CES brings to light how the...
November 2008
1 post
14 tags
Social Media Jungle: Return on Social Media...
For one very jam-packed day spent in the Social Media Jungle, about 50 social media leaders gathered, conversed, learned, and (of course) tweeted. Jeff Pulver, the event organizer and self-identified “Benevolent Dictator,” invited me to attend and speak on ways to measure Return on Investment (ROI) in the social media realm.
Photo via Jeff Pulver on Facebook
During a half-hour,...
October 2008
1 post
11 tags
New Marketing Summit: Millennial Marketing Movers
A group of about 500 professionals interested in what’s next in marketing gathered for the New Marketing Summit at Gillette Stadium on October 14, 2008. Chris Brogan was kind enough to ask me to put together and host a panel entitled ”Millennial Marketing Movers.” I was happy to invite panelists Emily Belyea, Rebecca Corliss, and Matt Peters (of Pandemic Labs) to join me in...
September 2008
1 post
9 tags
Ignite Boston 4: The Aggregation Conversation
It was a completely packed house at the Hooley House at Faneuil Hall for Ignite Boston 4, hosted by O’Reilly and Microsoft, where I was privileged enough to premiere my presentation and project entitled “The Aggregation Conversation.” The presentation considers what aggregation has meant to brands in the past and what it means to the future of social media in the context of...
August 2008
1 post
12 tags
Topics on Fire: Generation Gap and Technology
What do you get when you stick together a jumble of generations and ask them to talk tensions and technologies? Episode 3 of the TalkShoe Webshow Topics on Fire, hosted by Leslie Poston (@geechee_girl):
Leslie was nice enough to invite me to join the webshow to represent Generation Y (also known as Digital Natives, Millenials, etc.) and I was joined by a panel of representatives from...
July 2008
1 post
8 tags
PodCamp Boston 3: What the F**K is Social Media
I had the distinct pleasure of co-presenting with great friend, Marta Kagan, creator of the “What the F**K is Social Media” presentation on July 20th at PodCamp Boston 3 (#PCB3). Our presentation focused on how to make the case for social media before clients, colleagues, and executives alike. We talked about some of the major sticking points, how to talk to those who don’t...
June 2008
2 posts
13 tags
Social Media Breakfast 8: Video in Social Media
On June 23, 2008, Social Media Breakfast 8 was a huge success. The lineup for the panel discussion part of the breakfast gathering was:
Emily Belyea and Ben Grossman, principal at The Plenary Group
Jeff Glasson, director of social media & technology at PerkettPR
Larry Lawfer, YourStorys founder and president
Rob Lane, CEO/co-founder of Overlay.TV
Photo: Bob_Collins on Flickr
I had the...
13 tags
Marketing on a Shoestring Awards
The Boston American Marketing Association hosted the Marketing on a Shoestring Awards, which welcomed community members to enter their very best marketing initiatives with low cost and high impact. It was a diverse field of entrants, including IBM, HubSpot, and Boston University.
Over an evening of networking and explaining our concepts, the entrants were judged based on various criterion by...