At the glamorous New World Stages in New York City, a wonderful event took place with start-up junkies, marketers, brand managers, enthusiasts and online personalities alike.  Social Media Jungle: NYC was a huge success!  I had a wonderful time speaking to the audience about the power of measuring social media efforts based on several potential models of ROI, including return on brand investment (ROBI) and return on consumer investment (ROCI).

Photo by Rob Blatt

In the end, I had some fascinating discussions with some fascinating people, including many of the speakers who I shared the stage with:

Social Media Jungle: NYC Agenda
March 19, 2009

8:15 - 9:15 - Registration + Real-Time Social Networking
9:15 - 9:20 - Introduction / Welcome to the Social Media Jungle
9:20 - 9:40 - Jeff Pulver, “Some of the things I have learned by having 5,000 friends on Facebook for a year.”
9:40 - 10:00 - Jeremy Epstein - “What social media means for the future of marketing to customers and consumers.”
10:00 - 10:20 - Ben Grossman - “How to get a Return on Brand Investment in Social Media”
10:20 - 10:40 - Jonathan Ezor - “Risks associated with pitching products using Social Media”
10:40 - 11:00 - Yaron Samid - “Brainstorming: Build a Social Media Business”
11:00 - 11:20 - [Morning Break]
11:20 - 11:40 - Sarah Cooley - “Where do we draw the line between personal and brand?”
11:40 - 12:00 - Melanie Notkin - “Aren’t You Curious? -How Social Media enables leaders to listen, learn and innovate” 
12:00 - 12:30 - Howard Greenstein and Dean Landsman - “New Media Strategy in Challenging Times: Conquering the 3 Screen World”

12:30 - 2:00 - [Lunch Break / Social Media Pizza]

2:00 - 2:20 - Jonathan Fields - “When Worlds Collide - lessons learned from the collision of social media and internet info-marketing”
2:20 - 2:50 - Shelly Palmer - “twitter and the Media”
2:50 - 3:10 - Marshall Sponder: “Leveraging Political, Professional and Personal Virtual Connections”
3:10 - 3:30 - Roger Toennis - “Emergence! Self-Organizing, Social Media Solutions to The Economic Crisis”
3:30 - 3:50 - Christine Cavalier, TBA
3:50 - 4:10 - Eugene Borukhovich - “Social Media and Heathcare 2.0”
4:10 - 4:40 - Oz Sultan and Israel Mirsky - “Shifts in the social graph”
4:40 - 5:00 - Geo Geller - “Social Media and the Social Sculpture of the Net”
5:00 - 5:30 - Wrap up
5:30 - Event Ends