On April 23, I had the pleasure of speaking to lots of promising start-ups at Microsoft’s CRM Incubation Week, where leading start-ups had the chance to tap into Microsoft’s resources to build next generation business solutions on Microsoft Dynamics CRM Platform.  There were certainly some interesting projects being developed when I popped in for my session!

I joined the teams to speak about the power of the ability to OUT-THINK (rather than out-spend).  We talked about how to build a brand as a start-up and how to use Web 2.0 and social media tools to execute on a brand promise and support a newly developed solution.  A big thank you to all the wonderful people I met and to Microsoft for having me and sending me off with a very nice, MIcrosoft Dynamics CRM backpac