On October 7, I had the pleasure of speaking at Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center. I gave a presentation entitled “Out-Think | Marketing Start-ups, From The Ground Up,” which reviews the basics of branding both B2B and B2C start-ups.
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Out-Think is my philosophy that smart and sound strategy and positioning (out-thinking) is the key to battling against competitors who can out-spend your brand or company. We also spoke about social media basics and the importance of creating an easy-to-remember value proposition to communicate to their consumers.
Out-Think | Marketing Start-ups, From The Ground Up
View more documents from Ben Grossman.
I spoke with a wonderful group of very impressive start-ups, who are hard at work, learning about some of the unique features of Windows 7 and drawing from Microsoft’s off-shore developers to get their products up and running! The start-ups are surely worth checking out at their respective websites:
My presentation was also recorded using Panopto, which will pair audio/video with the presentations I gave and be available here as soon as I have it ready to go.
