CEA Industry Forum | Social Media and Business: Where’s the Money?
Back on October 20, I was out in Phoenix, AZ to speak on a panel at the Consumer Electronics Association Industry Forum as the advertising agency voice on a panel entitled Social Media and Business: Where’s the Money? The panel, moderated by Jesse Thomas and with Kelley Feller, was recorded by the CEA and is available here or with the player below.
Lots of talk about social media strategy, objective setting, sales funnel, measurement and, of course, scalability.