On January 6, 2010, I made my second speaking appearance speaking at the Consumer Electronics Show (CES) in Las Vegas.  I spoke about how to determine the Return on Investment (ROI) for Social Media specifically in the marketing and advertising spaces.  As detailed in the presentation, widely it involves strategic incorporation of metrics from the beginning of initiative design and a willingness to explore Return on Brand Investment (ROBI) and Return on Consumer Investment (ROCI).

Photo via Facebook from Dave Taylor

Thanks to Jeff Pulver for hosting a great event and to the other speakers at Social Media Jungle who gave some very rousing presentations.  The speaker list is here, in order of appearance:

jeffpulver: Jeff Pulver
DaveTaylor: Dave Taylor (co-host)
24k: Chris Raushnot
sass: Jeffrey Sass
Weave: Eric Weaver
Scobleizer: Robert Scoble
BenGrossman: Ben Grossman
WarrenWhitlock: Warren Whitlock
deanmeistr: Dean Meyers
DeanLand: Dean Landsman
setlinger: Susan Etlinger
ksablan: Kevin Sablan
justinlevy: Justin Levy