On June 23, 2008, Social Media Breakfast 8 was a huge success. The lineup for the panel discussion part of the breakfast gathering was:
- Emily Belyea and Ben Grossman, principal at The Plenary Group
- Jeff Glasson, director of social media & technology at PerkettPR
- Larry Lawfer, YourStorys founder and president
- Rob Lane, CEO/co-founder of Overlay.TV
Photo: Bob_Collins on Flickr
I had the pleasure of speaking before 90+ industry leaders in social media about the role of video in social media and its use as means to engage Millennials.
Ben Grossman & Emily Belyea Presenting at SMB8 from Bob Collins on Vimeo.
As you may have noticed, I offered a case study from a campaign I had just finished for AOL’s AIM Social Media. One of the central components to that campaign was www.TalkToRunningMan.com — a video based target feedback microsite. Here’s the ‘best of’ reel I showed during the presentation:
When Bob Collins and Bryan Person asked me to speak on the role of video in social media, I was in Atlanta, Georgia pitching AOL Executives as part of the American Advertising Federation NSAC. It was a true thrill and I was happy to get to share the deep insights that led to the creation of such a groundbreaking campaign, which AOL has now partially enacted.
Media Coverage of Social Media Breakfast 8:
Podcast:
- Len Edgerly’s Podcast with Post-Event Interview »
- Larry Lawfer’s Video Podcast of Q&A with the Panel »
Blog Posts:
