The Boston American Marketing Association hosted the Marketing on a Shoestring Awards, which welcomed community members to enter their very best marketing initiatives with low cost and high impact. It was a diverse field of entrants, including IBM, HubSpot, and Boston University.
Over an evening of networking and explaining our concepts, the entrants were judged based on various criterion by judges, guests, and Steve Halling, President of the AMA Boston. I entered the work I did with www.TalkToRunningMan.com as part of the AIM: Connect. Engage. campaign for AOL.
At the conclusion of the night, I was more than excited to be awarded the top three honors of the night:
People’s Choice Award: Most Creative Concept
Chapter Award: Most Creative Concept
President’s Award: Best Creative Presentation
Thank you to all the wonderful people who were so interested in this initiative and to the people who stopped me on the streets of Boston to ask about the 4-foot Running Man I was carrying around.