With advertising budgets dwindling and businesses feeling the impact of the economic downturn, it’s easy to feel discouraged.  Over the past few years, one thing has become abundantly clear: the economy will never return to what it once was.  So how can business people begin preparing for the dawning of a new economy?  

It starts with getting back to the basics, finding business faults and the innovating to succeed in a completely new marketplace.  This presentation, which I delivered on June 9, 2010 at the Liberty Club at R2L in Two Liberty was meant to address just these issues in front of a group of Philadelphia brokers.  Brokers have been hard hit by the downturn and it really is time to take advantage of the upside: this is a prime opportunity to build broker business on a budget.

The Upside of a Downturn: Broker Business Building on a Budget

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This presentation, which specifically examined the broker sales funnel, studies ways to find efficiencies by preventing pre-existing prospects from falling out of the funnel and by creating evangelists who will fill the funnel on a broker’s behalf.  Of course, a look at how to repair that funnel with social media and emerging technology is central to fully leveraging the true upside of this downturn.